Press Release: Phoenix Fashion Week

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Azmara Asefa




Los Angeles architect and designer to launch at national fashion week in Phoenix, AZ

Los Angeles, CA. (September 14, 2015)- Phoenix Fashion Week is hosting its 6th annual “Emerging Designer Program” this fall after a 10-city tour in search of the nation's best new talent. Among the 13 design brands chosen, AZMARA ASEFA will be competing for this year’s title of “Designer of the Year.” The program is a 4-month bootcamp that coaches designers on the skills needed to build a successful fashion brand. "The Phoenix Fashion Week BootCamp was created for emerging brands like AZMARA ASEFA to build, launch and sustain their business for long term success.  Our team is very proud to have a talented designer like Azmara Asefa represent Los Angeles in her quest to become Designer of the Year 2015," said Brian Hill, Executive Director of Phoenix Fashion Week. The bootcamp ends with a bang during the 3-day Phoenix Fashion Week finale.

Los Angeles brand, AZMARA ASEFA, will be launching its women’s contemporary collection at Phoenix Fashion Week’s Runway show held at Talking Stick Resort on October 3, 2015. Founder, Azmara says, “AZMARA ASEFA is womenswear for the empowered woman who loves peacocking. It’s for the trendsetter and the tastemaker. I equip her with the gear to take on her day in style.” The new collection from AZMARA ASEFA references the founder’s architecture background through silhouette, material, and technology like 3D printing and laser-cutting. “I use the word ‘equip’ intentionally, because my clothes have a utilitarian edge. Another parallel is that it relates to my continued work with the women refugees,” says Azmara.

AZMARA ASEFA has partnered with the Women’s Refugee Commission, a New York based non-profit that focuses on improving the lives of women and children displaced by conflict. Some members of Azmara’s family were refugees so the partnership hits close to home for the brand as well as millions of 1st and 2nd generation Americans across the country.

One of the early adopters to the brand is co-founder of True Religion Jeans, Kym Gold, who selected AZMARA ASEFA as the winner of the Kym Gold Challenge, a competition to design a look for the fashion business maven. Kym says, "I chose Azmara because she showed that she listened to what I wanted. The look is versatile. I like the choice of materials, and I think it will be very pretty." That is a goal of my design work- to use unconventional silhouettes or materials in a way that makes them versatile for many different wardrobes.

For more information about the AZMARA ASEFA brand, visit the website at or,,

Tickets for the Phoenix Fashion Week can be purchased at



AZMARA ASEFA is a Los Angeles-based contemporary womenswear brand that’s founded on architectural influences and world cultures. The collection has an avant garde spirit with its use of unconventional materials and infusion of technology. It provides a minimal but artistic edge for women who want to flaunt their individual personality and bravely take on the world. For more information please visit


Phoenix Fashion Week is the primary fashion industry event in the Southwest. The organization’s mission is to bridge the gap between designers and premier retailers and top fashion media. buyers together through three pillars of fashion, education, and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information please visit


The Women's Refugee Commission improves the lives and protects the rights of women, children and youth displaced by conflict and crisis. They research needs, identify solutions and advocate for programs and policies to strengthen their resilience and drive change in humanitarian practice.

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