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Launch Big!

Phoenix Fashion Week is no joke! It's a bootcamp- for fashion. Not only is it a bootcamp, it's a competition! Not only is it a competition, it's a whole life revamp! Photocred: Dan Tabar AND- it's kicking my butt so I can create the BEST collection for you! Photocred: Phoenix Fashion Week The Launch Party this month at Livewire in Phoenix was phenominal. Talk about introducing your brand and building your network. It was a sold out show! Over the launch weekend, the 12 other designers and I got a crash course in interviews, press conferences, introducing yourself to just about anyone and pitching your line, being camera ready, branding, eating really quickly, using social media (it's more complicated than it seems), talking to buyers, and being friends...

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