N e w s — Phoenix Fashion Week RSS



ARAE x AZMARA ASEFA: Artist Collaboration Series 01, Process

You know her; you love her. The Sack Dress is getting UPGRADED! What's new?  She's working with some of the best designers and artists in America and wearing their prints, paintings, and hand dyes on her new 100% silk shell! Who's The Sack Dress collaborating with right now? ARAE!!! I love, love love ARAE! Here's why. ARAE is a Denver-based brand that beautifully hand-dyes clothing and accessories using the traditional Japanese tie dye technique, shibori. I met the talented designer, Rachael, through PHXFW and instantly fell in love with her work! How amazing will it be to see the futuristic sack Dress transformed by the traditional craft of shibori. It's going to be mind blowing! Check out how Rachael explains...

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Fashion Legend Asks Me to Design Something for Her; This is What Happened

Yep, that title you just read; it totally happened. I won the Kym Gold Challenge, which was just one of the many challenges thrown my way during Phoenix Fashion Week.  Who's Kym Gold? Um, she's only the co-founder of True Religion Jeans, entrepreneur, girl boss, and a fashion mogul. The outfit I proposed for Kym was a jumpsuit with a jacket. I thought it would fit into her lifestyle because she's always on the go. The jumpsuit would be a version of the sack trouser seen in the Spring Summer collection. The jacket would be a suede hybrid of two jackets from the same collection. Both pieces would be exclusive for the mogul herself, Kym Gold.      Timeline: Submit Sketch --> Won...

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EVINE Live: Fan Favorite - GO VOTE!

How happy I will be if I win! Vote for me here HERE: www.evine.com/emerging Want to know what you just voted for? I am competing with 12 other emerging designers for the opportunity to work with EVINE Live! It's a big deal because they run on 88 million cable and satellite television homes 24 hours a day, plus they millions of subscribers online.  What does that mean? 1. The winning designer will get their line produced by and sold on Evine Live! For an emerging brand this kind of exposure and funding for production is HUGE! 2. The winner will go on TV to promote his or her brand. This is beyond cool. Other people who promote their brands on EVINE Live...

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Press Release: Phoenix Fashion Week

For Immediate Press Release For More Information, Contact: Azmara Asefa AZMARA ASEFA az@azmaraasefainc.com 614-886-9049   AZMARA ASEFA BRINGS SOCIAL RESPONSIBILITY AND TECHNOLOGY TO THE RUNWAY Los Angeles architect and designer to launch at national fashion week in Phoenix, AZ Los Angeles, CA. (September 14, 2015)- Phoenix Fashion Week is hosting its 6th annual “Emerging Designer Program” this fall after a 10-city tour in search of the nation's best new talent. Among the 13 design brands chosen, AZMARA ASEFA will be competing for this year’s title of “Designer of the Year.” The program is a 4-month bootcamp that coaches designers on the skills needed to build a successful fashion brand. "The Phoenix Fashion Week BootCamp was created for emerging brands like...

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