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AfroPunk: Strange Bird of the Week

Have you been missing the Strange Bird posts? Well, good things come to those who wait... because this Week's Strange Bird Winner is.... AFROPUNK 2015!!!!!!!!! It's the most stylish (and occasionally hot messiest) festival of our time. Even if there are some fashion misses, I give all involved a huge AZMARA ASEFA "Job well done, mates!" for being unapologetically strange and expressing themselves in ways we didn't even know were humanly possible.  I literally just shed a thug tear because I love how strange and beautiful this festival is. They're giving me Afro-tribal-futurism, and I CAN'T EVEN right now. I just CAN'T even! Has America finally found it's equivalent of Harajuku street fashion? The answer is YES! I couldn't attend this year,...

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Partnership with the Women's Refugee Commission

I am proud to announce an incredible partnership! AZMARA ASEFA has partnered with the Women's Refugee Commission! As part of AZMARA ASEFA's commitment to women who bravely take on the world, I am excited to extend that reach to women all over the world who have overcome extreme tragedies. They are an inspirational pinnacle of women's strength and resilience. SO- 10% of all AZMARA ASEFA sales go to the Women's Refugee Commission!  You can shop, be fabulous, and give back in a major way! WOMEN'S REFUGEE COMMISSION The Women's Refugee Commission is a non-profit organization that improves the lives and protects the rights of women, children and youth displaced by conflict and crisis. They research refugees' needs, identify solutions and...

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Kym Gold Challenge: Major Announcement

I’ll jump right to it! I won the Kym Gold Challenge!  What does that mean? It means EVERYTHING! Here’s the back story: I am one of the 13 designers participating in the Emerging Designer Bootcamp for Phoenix Fashion Week. You’ve probably seen me post a lot of stuff related to it, right?  WELL- Kym Gold, the co-founder of True Religion jeans (and many other successful fashion businesses) is also guest coach for Phoenix Fashion Week this year. She a phenomenal business woman, designer, and philanthropist. Kym has been sharing great advice on running a successful fashion business, and get this, she even invited the LA designers to her insanely-sick home!   The Challenge  Kym is going on a book tour for...

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AZMARA ASEFA: Apocalpse-Ready

APOCALYPSE-READY. Laser cut cape, as a headdress What does it mean? Great question! We all suffer our own little apocalypses. It's that moment when something stable in our lives crashes and burns so traumatically that we lose all sense of identity and place. But, I know you Strange Birds are strong survivors who rise like a phoenix from the ashes and rebuild a new life. AZMARA ASEFA equips you with clothing as armor so you can take on any day and all its challenges.  Inspirational image For whom am I fighting? Yes, I love the Strange Birds- that trendsetter who proudly marches to the beat of a percussion instrument of her choice. You inspire the clothing, the attitude, and the essence of AZMARA...

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Launch Big!

Phoenix Fashion Week is no joke! It's a bootcamp- for fashion. Not only is it a bootcamp, it's a competition! Not only is it a competition, it's a whole life revamp! Photocred: Dan Tabar AND- it's kicking my butt so I can create the BEST collection for you! Photocred: Phoenix Fashion Week The Launch Party this month at Livewire in Phoenix was phenominal. Talk about introducing your brand and building your network. It was a sold out show! Over the launch weekend, the 12 other designers and I got a crash course in interviews, press conferences, introducing yourself to just about anyone and pitching your line, being camera ready, branding, eating really quickly, using social media (it's more complicated than it seems), talking to buyers, and being friends...

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